9 out of 10 families agree that the MINIVAN is the only car to
     drive.                                   Advertising Technique Bandwagon Testimonial Transfer

Michael Jordan says that he prefers NIKE shoes to any
     others.                          Advertising Technique Testimonial Bandwagon Transfer

                                  Advertising Technique Transfer Bandwagon Testimonial

Don't be the only boy in your neighborhood without the latest video
     technology!                     Advertising Technique Testimonial Bandwagon Transfer

Look like a model! Or just dress like
                                               one.         Advertising Technique Bandwagon Transfer Testimonial

Lance Armstrong says, "I love to drink Energyade to keep me going
     on those long bike rides."                    Advertising Technique Bandwagon Testimonial Transfer

Persuasive techniques in advertisements try to convince you to buy a product.

Click on the "ad" to return to the lesson.